Model Spectrum receives world recognition from Dragon of Asia Awards

LAHORE-Model Spectrum acquired worldwide recognition from the Dragon of Asia Awards 2023. The company earned the topmost honor of a Gold Dragon within the class of ‘Finest Occasion or Experiential Advertising Marketing campaign’ for its excellent execution of consumer Pepsi Cola Worldwide Pakistan’s impactful #RideForChange marketing campaign.
“This award serves as a testomony to our staff’s diligent efforts to serve our clientele,” mentioned Anwar Kabir, CEO of Model Spectrum. “It may be a problem to persistently ship campaigns that stand other than the anticipated and mundane in at present’s brutally aggressive market, however our extremely enterprising staff has at all times managed to just do that. I’m very grateful to Pepsi Cola Worldwide Pakistan for trusting us with their imaginative and prescient of empowering Pakistani ladies and ladies of all walks of life by this beneficiant initiative. We’re thrilled to obtain this award and congratulate everybody concerned.” The Dragon of Asia Awards acknowledges distinctive artistic work on the planet of promoting communications throughout the continent together with right here in Pakistan. All of the entries acquired are judged by number of business leaders on the factors of strategic relevance, originality, artistic execution and effectiveness. Damaged down into totally different classes, the best honor is that of a Gold Dragon. Winners of this yr’s awards had been introduced at a ceremony held in Kuala Lumpur, Malaysia this previous October.
Recipient of the prized Gold Dragon, Model Spectrum labored in collaboration with Pepsi Cola Worldwide Pakistan to coach 10,000 enrolled feminine college students of universities and schools in Lahore and Karachi in using bikes. #RideForChange benefitted from the assist of visitors authorities in these cities, because of which the entire 10,000 females had been issued learner driver permits. The inspirational marketing campaign, conceptualized and executed underneath the dynamic management of Model Spectrum, geared toward fixing mobility points that confront so many younger ladies in Pakistan, hindering their skilled and private progress.